No doubt you’ve heard me talking about why it’s so important that you are niching your business before. You may have already started working on your niche already... but today I want to introduce you to the concept of magazine research.How you can use magazines to help you get clarity around niching your business.Step one [...]
No doubt you’ve heard the saying that success breeds success but where does success start? It starts with a mental attitude and a willingness to step outside your comfort zone.You see, it doesn’t matter what level of game you are playing right now... there is always another level you can go to. But what usually keeps [...]
There’s nothing more powerful than using stories in your marketing. Stories help your message to resonate with your prospects, and when you can build a story into a great case study, they really help to prove what you say is true. Sharing your clients’ success stories will inspire your prospects to work with you. People want [...]
Do you ever sit down at the end of the week and wonder where the time has gone? Are you so busy that you can’t remember the last time you had any time off... and even fitting in an hour to yourself seems like an impossibility right now? You want more time for yourself... but [...]
I’m sure you’ve heard me say before, but your customers will always choose to buy from you based on whether they WANT what you offer. When you’re marketing your business, pitching towards what they NEED, just doesn’t cut it.So, my question to you today is “is your business marketing geared towards what your prospects WANT [...]