There’s nothing more powerful than using stories in your marketing. Stories help your message to resonate with your prospects, and when you can build a story into a great case study, they really help to prove what you say is true. Sharing your clients’ success stories will inspire your prospects to work with you. People want [...]
I’m sure you’ve heard me say before, but your customers will always choose to buy from you based on whether they WANT what you offer. When you’re marketing your business, pitching towards what they NEED, just doesn’t cut it.So, my question to you today is “is your business marketing geared towards what your prospects WANT [...]
Your community... or database, is the biggest asset your business will ever own. Using a landing page to build your online community, means that every visitor to your website is presented with the option to join your community, and continue to learn from your valuable content. Step #1: create your free giftThe first step is [...]
Many people in our industry see their events... workshops and seminars... as their final product. What I mean by that is that they spend loads of time delivering seminars but at the end of the event, the product does not continue making money. When I work with entrepreneurs who want to build lifestyle businesses, one [...]
Happy New Year! Are you feeling renewed and refreshed after a festive break? Are you brimming with new ideas and plans for creating your ultimate lifestyle business in 2013? You’ve no doubt started back into your work feeling inspired and creative... and possibly already begun fleshing out your ideas for new products that you can [...]