There’s nothing more powerful than using stories in your marketing. Stories help your message to resonate with your prospects, and when you can build a story into a great case study, they really help to prove what you say is true. Sharing your clients’ success stories will inspire your prospects to work with you. People want [...]
Do you ever sit down at the end of the week and wonder where the time has gone? Are you so busy that you can’t remember the last time you had any time off... and even fitting in an hour to yourself seems like an impossibility right now? You want more time for yourself... but [...]
Many people in our industry see their events... workshops and seminars... as their final product. What I mean by that is that they spend loads of time delivering seminars but at the end of the event, the product does not continue making money. When I work with entrepreneurs who want to build lifestyle businesses, one [...]
Happy New Year! Are you feeling renewed and refreshed after a festive break? Are you brimming with new ideas and plans for creating your ultimate lifestyle business in 2013? You’ve no doubt started back into your work feeling inspired and creative... and possibly already begun fleshing out your ideas for new products that you can [...]
So the big day has arrived! After months of hard work and planning, this is the day you launch your eBook/seminar/program in the marketplace. The day that you’re hosting or attending an event where you’ll be selling your product. What’s that noise? Why, it’s the sound of the roomful of people scrambling to the back [...]