By Joanna Martin I’ve just been reading the incredible story of Martin Lewis and I wanted to share it with you today as a stellar example of why you need a niche in your lifestyle business. Martin Lewis is a UK journalist… and 10 years ago, he set up a website called MoneySavingExpert which provides [...]
We all want to be known as THE expert in our particular niche. It sets us apart from the rest of the crowd and opens extra opportunities to help others and grow our business even more.But how do you get to expert status... especially if you’re just starting out?Follow these 5 simple steps to build [...]
No doubt you’ve heard me talking about why it’s so important that you are niching your business before. You may have already started working on your niche already... but today I want to introduce you to the concept of magazine research.How you can use magazines to help you get clarity around niching your business.Step one [...]
By Joanna Martin I’ve just been reading the incredible story of Martin Lewis and I wanted to share it with you today as a stellar example of why you need a niche in your lifestyle business. Martin Lewis is a UK journalist… and 10 years ago, he set up a website called MoneySavingExpert which provides [...]