So the big day has arrived! After months of hard work and planning, this is the day you launch your eBook/seminar/program in the marketplace. The day that you’re hosting or attending an event where you’ll be selling your product. What’s that noise? Why, it’s the sound of the roomful of people scrambling to the back [...]
When you are promoting your programs and products, your marketing efforts should encourage prospects to take action quickly to purchase. I’m assuming you are already using scarcity (limited availability, limited time, low investment etc) to convert prospects in fast action takers, but today I want to talk about your guarantee. You see, not only does [...]
Do you ever feel that you should be making a lot more money than you are? Are you experiencing a blockage where your income doesn't reflect your level of expertise... or the amount of hours you spend working in your business? Are there other people in your industry who you feel are making more money than you, [...]
In last week’s blog I wrote about how you can become a published author very quickly when you utilise content that you have already created. Hopefully over the last week you’ve found the opportunity to start compiling your content, and giving serious thought to how your finished book will be set out. If you don’t [...]
Are you shying away from selling your products and programs because you haven’t created anything yet? Do you worry that selling your seminar or workshop tickets too far in advance will mean your clients will forget or lose interest in your event when it finally comes around? This is a worry shared by many lifestyle [...]