Don’t Hold Back Your Authenticity in Business

On a personal and professional level one of my core values is authenticity in business. I never tried to brand myself this way . . . but ironically this is what has happened!  By always showing up as myself - however zany or out of sync this might be in the business world - particularly [...]

By |2023-06-11T06:32:52+00:0013.08.2013|

What Magazines Can Tell You About Niching Your Business?

No doubt you’ve heard me talking about why it’s so important that you are niching your business before. You may have already started working on your niche already... but today I want to introduce you to the concept of magazine research.How you can use magazines to help you get clarity around niching your business.Step one [...]

By |2023-06-11T06:32:54+00:0023.05.2013|

The Importance Of Using Stories

There’s nothing more powerful than using stories in your marketing. Stories help your message to resonate with your prospects, and when you can build a story into a great case study, they really help to prove what you say is true. Sharing your clients’ success stories will inspire your prospects to work with you. People want [...]

By |2023-06-11T06:32:56+00:0014.03.2013|

Marketing Your Business: Your Prospects Don’t Need You!

I’m sure you’ve heard me say before, but your customers will always choose to buy from you based on whether they WANT what you offer. When you’re marketing your business, pitching towards what they NEED, just doesn’t cut it.So, my question to you today is “is your business marketing geared towards what your prospects WANT [...]

By |2023-06-11T06:32:57+00:0014.02.2013|

Using A Landing Page To Build Your Online Community

Your community... or database, is the biggest asset your business will ever own. Using a landing page to build your online community, means that every visitor to your website is presented with the option to join your community, and continue to learn from your valuable content.  Step #1: create your free giftThe first step is [...]

By |2023-06-11T06:32:57+00:0031.01.2013|
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