There’s nothing more powerful than using stories in your marketing. Stories help your message to resonate with your prospects, and when you can build a story into a great case study, they really help to prove what you say is true. Sharing your clients’ success stories will inspire your prospects to work with you. People want [...]
I’m sure you’ve heard me say before, but your customers will always choose to buy from you based on whether they WANT what you offer. When you’re marketing your business, pitching towards what they NEED, just doesn’t cut it.So, my question to you today is “is your business marketing geared towards what your prospects WANT [...]
Your community... or database, is the biggest asset your business will ever own. Using a landing page to build your online community, means that every visitor to your website is presented with the option to join your community, and continue to learn from your valuable content. Step #1: create your free giftThe first step is [...]
When you are promoting your programs and products, your marketing efforts should encourage prospects to take action quickly to purchase. I’m assuming you are already using scarcity (limited availability, limited time, low investment etc) to convert prospects in fast action takers, but today I want to talk about your guarantee. You see, not only does [...]
Is there someone you’d love to work with... your ultimate ideal client who you know you can make a difference to if only you could have the opportunity to meet them? It feels like a pipe-dream... you can’t see a way to ever make it a reality and you resign yourself to them never knowing [...]