When you attend IMPACT you will hone and refine each of the 7 pillars of a high impact business.
Tune in to BIG WHY – define it with clarity.
All businesses that grow quickly and make a true impact have a reason for existing that goes well beyond making money. They have a light inside them that makes them radiant to their ideal clients, talent and investors alike. And that is the fuel of purpose. They have a clear reason why, and a clear mission they are working towards. And the business owner, the team and indeed the business model are all aligned and in service of that something greater. At IMPACT you will tune in and define yours deeply and clearly.
Powerful Positioning Simply Articulated
Whether they be start-ups or those that have been established for a while, a high impact business has something which sets them apart. Something that makes them stand out in their crowded market. To attract the right clients successfully you must have a clearly identified niche, a well articulated promise of how you serve them, and a brand identity that is unique to you. At IMPACT you will review or indeed create your powerful positioning that is easy to communicate and will have you stand out from the crowd.
Diagnose & Optimise Conversion Problems for Fast Revenue Growth
Cashflow is the lifeblood of any business. And any impactful business has a consistent stream of warm leads, or more correctly- curious people open for more. Creating journeys of discovery for potential clients, and then dedicated sales moments which get the job done is fundamental. At IMPACT you will review your marketing and sales efforts, diagnose where the greatest room for growth is to be found, and learn powerful strategies for optimising and enhancing that customer journey. You will clarify the most impactful changes you can make to grow revenue fast.
Design Your Network | Increase Net Worth
The role of good people in business success cannot be understated. Whether its knowing who to hire and when, or developing promotional partnerships that supercharge your growth- relationships are key. At IMPACT you will spend time reviewing your team , and key external relationships to discover alignment, and strategise a way to get more of the kind of support you need.
Big Dreams in Simple Systems
The tendency of most business owners is to complicate. To dream big, do it all, and all at the same time. We like to say yes to clients, and do everything. However the best businesses are those that do just a few things very well. Together we will help you to focus on the simplest possible business model. And simple to deliver products, programs and services that allow you to fulfil your mission, without tying you and your team up in knots.
Keeping the momentum
Finally, you need a clear plan of implementation. Strategic planning is not enough. A plan needs to be born from mission, fuelled by sustainable energy, and geared towards achieving the results you want for your life as a business owner. So at IMPACT you will be crafting your own Soft PowerPlan- an aligned business plan that ensures your growth is fuelled by what feels light, not what feels right.
Maximum Energy & Money to Launch
When it comes to business there are some finite resources that always require nurturing and tending. The first is money: revenue, profit and cash. At IMPACT you will learn how to maximise cash in times of uncertainty, and how to identify safe choices for investing in your business. The second is energy: yours and your teams. The changes of the last 2 years have resulted in unprecedented exhaustion in small and large businesses alike. At IMPACT you will take some time to take stock of everyone’s energy levels before you launch into executing on the plan.