The Importance Of Using Stories

There’s nothing more powerful than using stories in your marketing. Stories help your message to resonate with your prospects, and when you can build a story into a great case study, they really help to prove what you say is true. Sharing your clients’ success stories will inspire your prospects to work with you. People want [...]

By |2019-03-12T00:58:37+00:0014.03.2013|

Marketing Your Business: Your Prospects Don’t Need You!

I’m sure you’ve heard me say before, but your customers will always choose to buy from you based on whether they WANT what you offer. When you’re marketing your business, pitching towards what they NEED, just doesn’t cut it.So, my question to you today is “is your business marketing geared towards what your prospects WANT [...]

By |2019-03-12T00:58:37+00:0014.02.2013|

Using A Landing Page To Build Your Online Community

Your community... or database, is the biggest asset your business will ever own. Using a landing page to build your online community, means that every visitor to your website is presented with the option to join your community, and continue to learn from your valuable content.  Step #1: create your free giftThe first step is [...]

By |2019-03-12T00:58:37+00:0031.01.2013|

Leveraging Your Events And Seminars

Many people in our industry see their events... workshops and seminars... as their final product. What I mean by that is that they spend loads of time delivering seminars but at the end of the event, the product does not continue making money. When I work with entrepreneurs who want to build lifestyle businesses, one [...]

By |2019-03-12T00:58:38+00:0017.01.2013|

How To Make Selling Your Product At Events Easy

So the big day has arrived! After months of hard work and planning, this is the day you launch your eBook/seminar/program in the marketplace. The day that you’re hosting or attending an event where you’ll be selling your product.  What’s that noise?  Why, it’s the sound of the roomful of people scrambling to the back [...]

By |2019-03-12T00:58:38+00:0020.12.2012|