Networking is an essential part of your business strategy and it is so much more than just handing out business cards. It is your opportunity to build new contacts, establish mutually beneficial relationships and create lasting friendships.Does the idea of networking fill you with fear? Do you panic and talk nonstop about yourself?Follow these easy [...]
You’ve spent time working on your website, making it appealing to your visitors. You’ve checked your site analytics and you’re happy with the amount of visitors you’re getting... but are they translating into sales?If your conversion rates are looking a bit wobbly, then it’s time to work on your conversion strategy... and here are three [...]
On a personal and professional level one of my core values is authenticity in business. I never tried to brand myself this way . . . but ironically this is what has happened! By always showing up as myself - however zany or out of sync this might be in the business world - particularly [...]
In your lifestyle business, I’m sure that one of your goals is to become recognised as an authority in your niche?When you attain a good level of recognition, you can charge premium prices, and you get to stop chasing clients down... instead your ideal clients are forming a queue to work with YOU! There are [...]
No doubt you’ve heard me talking about why it’s so important that you are niching your business before. You may have already started working on your niche already... but today I want to introduce you to the concept of magazine research.How you can use magazines to help you get clarity around niching your business.Step one [...]