The power of seminars and events as a marketing channel for your business

The power of seminars and events as a marketing channel for your business Since 2003, the single most effective marketing activity I have done in the four businesses I have run in that time is running seminars. Indeed, it has allowed me to become a somewhat lazy marketer. In 2008 I launched a new business, [...]

By |03.08.2017|

The 3 Principles For Effective Stick Campaigns

Are you shying away from selling your products and programs because you haven’t created anything yet? Do you worry that selling your seminar or workshop tickets too far in advance will mean your clients will forget or lose interest in your event when it finally comes around? This is a worry shared by many lifestyle [...]

By |25.06.2015|

Getting Testimonials When You Don’t Have Clients

When you first launch your business, you need to start making sales as soon as possible... but the problem is, as a new business owner with no clients to speak of yet, you’re missing one of the vital components for your marketing; Clients! Ha! I know... that was pretty obvious, right? Actually clients are not [...]

By |29.05.2015|

87 Million Reasons Why You Need A Niche!

By Joanna Martin I’ve just been reading the incredible story of Martin Lewis and I wanted to share it with you today as a stellar example of why you need a niche in your lifestyle business. Martin Lewis is a UK journalist… and 10 years ago, he set up a website called MoneySavingExpert which provides [...]

By |16.04.2015|

The Secret Is a Positive Mental Attitude

Have you ever thought that some people seem to get a lot of lucky breaks in their life yet others appear to face a never ending stream of challenges? Perhaps you’ve experienced taking one step forward and two steps back during your journey towards your ultimate lifestyle? Why do you think this happens? Are we [...]

By |05.03.2015|