You’ve spent time working on your website, making it appealing to your visitors. You’ve checked your site analytics and you’re happy with the amount of visitors you’re getting… but are they translating into sales?
If your conversion rates are looking a bit wobbly, then it’s time to work on your conversion strategy… and here are three steps to get you started.
#1 – Know who’s visiting you
Every single visitor to your site is looking for more information about you and/or your services and products. Potentially, every visitor that visits your site is actively interested in learning more about what you do and how you can help them… but do you know who they are?
If you don’t have a way of capturing your visitors’ information, you are losing out on potential clients. Make sure you have a method for capturing their name and email address and start building your own community.
#2 – Speak directly to your ideal client
The copy on your website, along with the wording on your sales page, should speak directly to your ideal client. It should highlight how you can help them; the benefits they will receive from either working with you or using your products and services.
Ensure your website copy grabs their attention, connects with them and their current problem, before following on with the solution… how they will benefit from working with you or purchasing your product?
Your website should be all about the client, not you. If you’re currently getting low conversion rates, spend time looking through your website copy. Ensure that it is customer driven, focused on their needs and wants, with solutions to their problems.
Check the wording; write as if you are speaking to your ideal client and use lots of ‘you’… answering the “what’s in it for me” question they will want answers to – not selling yourself, filling the pages with ‘me’ and ‘I’.
#3 – Build the relationship
Now they’ve introduced themselves, you’ve established they have a problem that you can solve with your products or services, plus you know they’re interested… problem solved, right?
Not necessarily. They may not be ready to buy from you just yet. Whether that decision is a monetary or emotional one, the main thing you need to do now is give them time. If you’re a good fit for what they’re after, they will eventually decide to buy, but in the meantime you need to build on this new relationship.
Don’t just leave them high and dry. Spend the time interacting with them, staying in their radar and reminding them of how you can help. You want to give them information that will help ease or solve their problem in the meantime, whilst establishing yourself as an authority in your chosen niche.
Your autoresponder and social media accounts are both great ways of building relationships with your clients. Highlight the benefits of your products, offer advice and build on the relationship you have with all of your clients –old, new and potential – even after the sales process is complete.
Ensure you are really making the most out of your automated emails, by checking that each one serves to enhance your clients view… both of you and your products and/or services.
The conversion of potential leads into sales doesn’t have to be a difficult one, nor does it have to take up the bulk of your time.
By ensuring your website is targeting the right visitors, speaking directly to them and then building on that relationship is all you need to get started… and on the way to increased conversion rates, happy customers and increased revenue.
What strategies have you put in place to increase your conversion rates? How easy was it to implement… and how quickly did you see a result? Please share your thoughts and leave a comment below.